Spende 15. September, 2024 – 1. Oktober, 2024 Über Spenden

Branding and Advertising

Main
Branding and Advertising

Branding and Advertising

Flemming Hansen, Lars Bech Christensen

0 / 0

Wie gefällt Ihnen dieses Buch?

Wie ist die Qualität der Datei?

Herunterladen Sie das Buch, um Ihre Qualität zu bewerten

Wie ist die Qualität der heruntergeladenen Dateien?

"Branding and Advertising presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding."

Jahr:

2003

Auflage:

1

Verlag:

Samfundslitteratur

Sprache:

english

Seiten:

473

ISBN 10:

8763099608

ISBN 13:

9788763099608

Datei:

PDF, 7.24 MB

IPFS:

,

english, 2003

Online lesen

Die Konvertierung in ist im Gange

Die Konvertierung in ist fehlgeschlagen

Es kann für Sie interessant sein

Петерсон Ирина Робертовна — Профессиональный английский язык для будущих специалистов по рекламе и связям с общественностью : учебно-методическое пособие

Fennis, Bob M., Stroebe, Wolfgang — The Psychology of Advertising

Charles R. Taylor, Charles R. Taylor, Doo-Hee Lee — Cross-Cultural Buyer Behavior, Volume 18

Percy, Larry — Strategic Integrated Marketing Communication: Theory and Practice

Rajeev Batra, John G. Myers, David A. Aaker — Advertising Management

Bob Michaël Fennis; Wolfgang Stroebe — The psychology of advertising

Joeri Van Den Bergh — Marketing Communications, 3rd Edition

Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh — Marketing Communications: A European Perspective

Bob M. Fennis, Wolfgang Stroebe — The Psychology of Advertising

Lluís Mas-Manchón — Innovation in Advertising and Branding Communication

Levine, Michael — A Branded World

Charles E. Young — The Advertising Research Handbook (2nd Edition Revised and Expanded)

Steven S. Posavac (Editor) — Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

Lynn R. Kahle, Chung-Hyun Kim — Creating Images and the Psychology of Marketing Communication

Patrick De Pelsmacker — Marketing Communications: A European Perspective

Hong Cheng (ed.) — The Handbook of International Advertising Research

Information Resources Management Association — Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Subir Bandyopadhyay, Subir Bandyopadhyay — Contemporary research in e-branding

Jay Gronlund — Basics of Branding : A Practical Guide for Managers

Colin Campbell, Junzhao Jonathon Ma (eds.) — Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress

Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki (eds.) — Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

Peeter Verlegh, Hilde Voorveld, Martin Eisend (eds.) — Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative

Am meisten angefragte Begriffe